Hirschman indicated that to determine the credibility of the interpreted information, the researchers need to submit the interpreted information for review by the informants on whom the interview is based, to ensure that the interpreted information is valid. Finding the demographics simply too alluring to pass up, more and more mainstream marketers are headed straight for the gay market. Brand name often arose as a focal concern in the gay community context. Shawn in particular is a smart and experienced shopper. Ten informants were chosen for the interviews. Copy this link. The brand name label does not influence participants such as Shawn, Chris, Zeda, Alan, Ken and Jonah as they are more influenced by the merchandise and the style that are carried in the store.
It is important to note that coming out and the very existence of open gay subculture challenges and breaks down the homophobic, rigid gender roles, and hegemonic masculinity Kates,
It is reasonable to assume that similar living location does produce some extent of homogeneity in their purchase characteristics. One person found this helpful. In an enlightened, gay-affirming society, more people might be inclined to explore same-sex desire. Those feelings can lead to a lack of acceptance for ourselves, which leads to an unhealthy fixation with our appearance.
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